Photo ID (L-R): Patch Culbertson (GM/SVP, Big Loud Records), Austen Adams (COO, Big Loud), Seth England (Partner/CEO, Big Loud), Candice Watkins (SVP of Marketing, Big Loud Records), Lauren Alaina, Trisha McClanahan (Manager, McClanahan Management), T. D. Ruth (Partner, Serling Rooks Hunter McKoy Worob & Averill LLP), Stacy Blythe (SVP of Promotion, Big Loud Records), Joey Moi (Partner/Producer)

NASHVILLE, TENN. – Bolstering its roster of chart-breaking hit-makers, innovative independent label Big Loud Records proudly announces the signing of platinum-selling recording artist and Grand Ole Opry member, Lauren Alaina.

“We feel like Lauren is absolutely one of the best vocalists, male or female, in this town,” Big Loud CEO/Partner Seth England shares with Billboard exclusively. “Certainly, she’s had success, but we humbly think she has barely scratched the surface of what we think we can do together. Lauren Alaina deserves to be, in my opinion, on the same pedestal as Carrie Underwood, and it’s our job to help her find that mode.”

With an arsenal of accolades and a fresh vision for what’s to come, Alaina’s next chapter aligns smoothly with Big Loud’s ethos – even down to the name.

“I got a label that matches my personality: big, loud, and country,” Alaina shares with Billboard, calling her new partner her “dream label.” “I really want to tap into my country roots. I don’t think people remember like how Southern I am…I’m a country girl through and through.”

Launching a new era, the three-time chart-topping ACM and CMT award winner joins the Big Loud roster at an all-time career high. Musically, Alaina is surging, dropping her deeply personal album Sitting Pretty On Top of the World last September, and most recently duetting with now labelmate Chris Lane on “Dancin’ In The Moonlight,” their reimagination of King Harvest‘s 1973 hit of the same name.

Outside of music, Alaina has become one of country’s most in-demand entertainers, appearing on CBS’ Beyond The Edge, ABC’s Dancing With The Stars, among countless other national TV performances. Tallying additional outstanding career moments, Alaina is a celebrity brand ambassador for Maurices, an artist ambassador for the CMA Foundation, an Amazon best-selling author, a Hallmark movie star, and a foundation-starting philanthropist. Rolling Stone puts it simply: “there’s a reason Lauren Alaina manages to stay top of mind.”

This summer, Alaina follows up her second career headlining tour with notable festival stops at Faster Horses, Watershed, Tidalwave Music Festival, and more, alongside performances at the Grand Ole Opry through the end of the year. With Alaina’s “career on a seemingly limitless upward trajectory” (American Songwriter), fans can expect new music in 2022.

“(I want to) make music that I’m really proud of with a team that I’m really proud of,” she says. “I want to do as much as I can do in the next 10 years. And I’d probably like to also get married and have some kids. So, I want to be able to balance all of that in the next 10 years. I think it’s gonna be the biggest 10-year span of my life so far.”