As Nashville continues to evolve, the 100 movers, shakers and influencers on Billboard’s fourth annual Country Power Players list drove a $1.3 billion business in 2017, thanks in part to fans (finally) embracing streaming.

SETH ENGLAND, 32
Partner/A&R rep, Big Loud Records

CLAY HUNNICUTT, 50
President, Big Loud Records

CRAIG WISEMAN, 54
Partner, Big Loud Records

Records Success: While Big Loud’s operations include a successful publishing arm, run by veteran songwriter Craig Wiseman and producer Joey Moi, and a management division (which recently partnered with Maverick) overseen by Kevin “Chief” Zaruk, the company’s 3-year-old Big Loud Records label has caught fire in the past year. Among the four songs it has landed in the top 15 of the Country Airplay chart: Morgan Wallen’s “Up Down” (featuring Florida Georgia Line), Chris Lane’s “For Her” and Jake Owen’s “I Was Jack (You Were Diane).“

Big Viral Yodeler: In April, the Big Loud label partnered with Atlantic to sign 11-year-old “Walmart yodeling kid” Mason Ramsey. “This is the kind of artist who usually would go pop, but he wants to be in country,” says England.

He’s Over… Hunnicutt: “Nashville traffic. It’s so terrible that I’m telling [everyone] in hopes that it will stop others from moving here.”