Big Loud Management’s decision to have Florida Georgia Line collaborate over the past year with the Backstreet Boys may have taken many country fans by surprise, but the unconventional move only made Maverick excited to join forces with the Nashville firm.
“Who would have said, ‘We need to get Florida Georgia Line and the Backstreet Boys together?’ There’s not three people in the goddamn free world who thought that was a good idea,” says Spalding Entertainment’s Clarence Spalding, a founding member of Maverick’s growing management consortium. “The point is, [Big Loud’s Seth England and Kevin “Chief” Zaruk] didn’t care. They knew it was a good idea. They were going to record together and then go out and sell out stadiums together. I can’t compliment them enough on not playing inside the box.”