March 7, 2024


Shari Roth joins Big Loud Records as VP, Multi-Format Radio | Image by Caleb Donato | Download here

NASHVILLE, TENN. – Adding to its awarded radio promotions staff today, independent powerhouse Big Loud Records announces Shari Roth as VP, Multi-Format Radio, effective immediately. Specializing in formats including but not limited to Americana, AC, AAA, and more, Roth adds expertise to the label’s promotion efforts amidst the continued expansion of Big Loud’s endeavors adjacent to country music.

“I’m incredibly excited to be joining the Big Loud family in this unique role, which will let me work closely with (Partner / CEO) Seth (England) and reunite me with (SVP, Radio Promotion) Stacy (Blythe),” Roth shares. “Big Loud has had such amazing success over the last several years, and I’m looking forward to working with our radio partners across multiple formats to introduce our innovative artists to more listeners.”

Prior to joining the Big Loud team, Roth most recently served as National Director of Radio Accounts at Warner Music Nashville for eight years. Roth also counts previous stops at Big Machine Label Group, and as Associate Program Director / Music Director at WYNY / NY. The George Washington University grad and New Jersey native is based out of Chicago.

“After beginning our radio promotion careers almost 20 years ago together, I can’t express how full circle this reunion feels,” Blythe shares. “We’ve grown up in this business together, and Shari has always been a trusted and respected friend and colleague. She is a relationship expert, ready to super serve our partners across radio formats nationwide and relentlessly champion our artists, which makes her the perfect person for this critical position. I’m honored to have her on our team.”


Big Loud Records’ head-turning success story began in 2015. Counting over 41 billion global on demand streams, 19 No. 1 U.S. airplay and 29 No. 1 Canadian airplay hits and 100 RIAA certified titles, the Big Loud Records roster is home to genre standouts Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr., and Zandi Holup.

Records was honored as the No. 1 Billboard Hot Country Songs label in 2021, 2022 and 2023, the 2022 and 2023 MusicRow Label Group of the Year and was named Platinum Label at the 2021 and 2023 CRS / Country Aircheck Awards. Adding accolades, the Big Loud executive team has earned recognition across the industry for its boundary-pushing, record-setting work, named to elite classes like Billboard 40 Under 40 (SVP / GM Patch Culbertson (’22), SVP of Radio Promotion Stacy Blythe (’21), CEO / Partner Seth England (’14)), Leadership Music (COO Austen Adams (’19), Blythe (’23)), Variety Hitmakers (England and partner / producer / President of A&R, Joey Moi (’22 + ’23)) and more. Key members of the Big Loud executive team – partners England, Moi, and Craig Wiseman, as well as Adams, Blythe and SVP of Marketing Candice Watkins – have been honored as Billboard Indie Power Players and Billboard Country Power Players. CEO / partner England was named the inaugural peer-voted Country Power Players’ Choice Award recipient, an industry-wide nod honoring the executive that voters believe made the most impact across the country music business over the past year. Learn more about Big Loud Records here, and connect with the label on social media here.

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Media Contact

Jess Anderson | Big Loud Records

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