When 11-time 2023 Billboard Music Awards-winner and Top Male Artist Morgan Wallen released his third studio album One Thing At A Time in 2023, its instant success left The New York Times proclaiming Wallen as “one of the biggest stars in pop, period.” One Thing At A Time has remained atop the all-genre Billboard 200 chart for 19 non-consecutive weeks, surpassing Garth Brooks’ Ropin’ the Wind with the most weeks at No. 1 for a Country album, and was the most-streamed album of the year on Spotify. The album’s 6X-Platinum single “Last Night” reeled in over 1.5 billion streams globally, becoming the most-streamed song of any genre in the U.S. across Apple Music and Spotify, and the longest running No. 1 solo song in Hot 100 history (16 weeks total). Recent collab with Post Malone, “I Had Some Help,” debuted at country radio with 167 first week adds, becoming only the second single in chart history to debut with the support of all reporting stations. Since its release, “I Had Some Help” has remained No. 1 on the Billboard Hot 100 all-genre charts for six weeks, becoming the longest-running No.1 of 2024.

With 15 chart-toppers at country radio, Wallen played for 5 countries/3 continents in 2023 for his stadium One Night At A Time World Tour. Performing to over 2.4 million fans, One Night At A Time was named a Billboard and Pollstar Country Tour of the Year, surpassing attendance records in numerous stops; including Ohio Stadium, where Wallen became the largest weekend ever for the venue. The 38-show 2024 extension of One Night At A Time has taken Wallen to 26 additional stadium-plays, and included his first European run with seven shows, and two upcoming homecoming shows at Knoxville’s Neyland Stadium in September. Wallen donates a portion from every ticket sold to his Morgan Wallen Foundation.